Becoming Product Led
Featuring Ryan Goldman, VP of Product Marketing at Pendo
Join OC Product Managers on Wednesday, October 9 from 6:00PM to 8:30PM at Bar Louie @ The District, 2467 Park Ave, Tustin, CA.
Gone are the days when product managers would check off features like some technical beancounter. Today’s product leaders obsess over delivering high-value experiences at every stage of the product journey.
They team with marketing to imagine the product as a customer acquisition tool; they align with sales to maximize trial-to-customer conversions; they partner with customer success to create a virtuous cycle of in-app guidance and insights. In other words, product is woven into the fabric of modern companies. These organizations are called “product led.”
Product-led teams ask themselves, “Can our product self-onboard? Can it enable self-renewal and self-expansion?” It means exposing usage data to the highest levels of the organization, putting product analytics on equal footing with the sales, marketing and finance data that typically dominate business intelligence systems. Becoming product led is about creating a common language throughout your organization. Every department speaks product.
Whether you are far into your march toward becoming a product-led company or you’re just now hearing the concept for the first time, this session will accelerate your progress.
Come learn and connect with other product pros in a fun, relaxed environment.
6:00 - Networking Hour
7:00 - Program Begins
Food and drinks are included.
Thanks to Orange County Product Managers for offering this local startup event, the details, the food and drinks, and the graphic!