3 Common Pitfalls in Startup Fundraising

A Thought Leadership article we liked from Visible:

Startup Fundraising Strategy Pitfalls

Just like any strategy or process, there are pitfalls that can arise.

Luckily, there are thousands of founders that have done it before so there are pitfalls and things you can look out for below:

Not Understanding Your Fundraising Stage

One of the more common (and avoidable) pitfalls of a fundraise are not being clear with your stage and aspirations. Pitching any investor that lands in your vision can be dangerous. You want to make sure that you are pitching investors that are the correct stage, not too early or late.

Focusing Solely on Fundraising

As we mentioned earlier, founders are being pulled in a hundred different directions. On top of hiring new employees, retaining current employees, building products, and communicating with stakeholders, founders are responsible for finding financing for the business. Being able to balance the day-to-day as a founder with the pressures of financing is a must.

Related Reading: The 23 Best Books for Startup Founders at Any Stage

Failing to Provide an Accurate Total Addressable Market (TAM) Analysis

At the end of the day, investors want to invest in companies that can turn into massive companies. Modeling your total addressable market and demonstrating how you can turn into a large company is a great way to pique the interest of investors.

Learn more to properly model your addressable market in our post, How to Model Total Addressable Market (Template Included).