Irvine's Firebay Studios Unveils “Voice-to-Ad” Feature

‘Canva of audio’ AI startup, founded in Irvine, CA

Firebay Studios, an Orange County-based startup aiming to build the “Canva of audio,” has raised an undisclosed amount in a funding round featuring Scott Craig.

Launched in 2023 by an ad executive and engineers, Firebay Studios is an audio editing platform designed to streamline radio ad production. The platform includes AI assistants for music and audio generation, as well as translation and dubbing tools.

Co-founder Ed Collins said the company aims to do for audio what Canva has done for graphic design. “Canva made everyone a designer – we want to empower everyone to be an audio creator,” Collins said. “Audio is an integral part of people’s media habits today, yet many gifted advertisers and storytellers are held back by limited tools, production resources, and translation services.”

Firebay Studios also unveiled new features to make it even easier for brands and creative teams to produce studio-quality audio. One notable feature is “Voice-to-Ad,” which enables users to tell AI voices exactly how to deliver lines.

“Voice-to-Ad” builds on Firebay Studios’ commitment to making quality audio storytelling more accessible. By turning on “Voice-to-Ad” in the platform’s text-based audio editor, users can direct AI voices by speaking into their computer mic to demonstrate how they’d like a line to be delivered. The selected AI voice will precisely mimic the user’s desired tone, pace, and intonation, enabling creators to rapidly fine-tune their audio to achieve their creative vision.

Kaveen Jayamanna, co-founder at Firebay Studios, explains: “Voice-to-Ad’ is a game-changer for all audio creators, but audio advertisers in particular. And with collaborative tools, brands can now minimize time-consuming feedback loops and achieve their vision without compromising on quality. Don’t like the intonation on the second line? Want a darker voice? An Australian accent? Different music? Have it all in French? Creative feedback that normally takes days to turn around with a new creative version takes seconds with Firebay Studios. We’re excited to be working with some of the biggest names in audio already, with more partners set to onboard in the coming months.”

Jayamanna continues: “We are quickly scaling up the number of synthetic voices, music, and sound effects available on Firebay Studios, with the vision of offering endless creative options to brands and creators. And we’re only just getting started. Time and cost of producing audio are major barriers to entry that hinder growth. By making audio creation as easy and cost-efficient as visual design, we want to help turn the audio industry into a place of abundance. We want to activate more audio storytellers and better serve the millions of advertisers that today prefer to spend on Google, Meta, and TikTok because of the easy accessibility and creative-forward experience.”

Contact:
Garrett Cahill
gcahill@firebaystudios.com

SOURCE: Firebay Studios