Orange County's Blue C Launches BRANDPWR
Blue C Energizes Brands with its New BrandPWR Process 
Blue C launches a BrandPWR process for companies seeking a brand messaging and clarity.
Blue C is proud to launch BrandPWR, a leading brand strategy process proven to help companies successfully refresh or define their brand, clarify the brand's key messaging, and overcome the challenges of a saturated market.
BrandPWR is designed to be a collaborative experience in which Blue C works with the company leaders to understand the brand's needs, craft strategic positioning, and establish a marketing roadmap. A strategy session is organized to help uncover the unifying principles that define the identity and values of the brand and how it compares against competitors in the marketplace.
The BrandPWR experience transforms a brand's strategy into a personality, and an idea into a meaningful story that resonates with audiences.
From the brand architecture and positioning to the creative "look and feel" that comes to life through key messaging, inspiring visual direction, and strategic planning, each detail helps build an authentic brand to express their message in unexpected ways.
"The BrandPWR strategy process has been highly successful in helping companies develop brand clarity and a marketing roadmap that is results-focused," says Eric Morley, Co-founder at Blue C. "From startups seeking to define their brand message to established legacy companies looking to refresh their brand to compete in a changing marketplace, the BrandPWR fast-track process successfully aligns brands messaging and positioning for future success."
BrandPWR has helped achieve clear brand messaging, positioning, and visual expression for various Blue C clients, including Segway, The Irvine Company, MeridianLink, Auction.com, RedKap Apparel, XIDAS, Kingsmen Digital Ventures, and Parcel Pending.
For more information about BrandPWR, visit BrandPWR by Blue C or contact Eric Morley directly at emorley@bluecusa.com.
SOURCE: https://bluecusa.com/brandpwr/