Thank you to The Mackenzie Group, a renewing Member of the OC Startup Council.

The Mackenzie Group focuses on accelerating growth for businesses, from startups to established companies while utilizing a process leveraging the interplay of Vision, Leadership and Execution:

VISION: Setting Direction and Purpose

LEADERSHIP: Building and Aligning Capabilities

EXECUTION: Accelerating Revenue via Collaboration and Extreme Customer Focus

They work with Boards, CEOs, Founders, and Executives to address their challenges to achieve their growth and revenue milestones.

OC Startup Ecosystem Directory Category:

• Consulting
• Startup Advisor

They have also been added to the OCSC Startup Ecosystem Google Map and OCSC Startup Service Providers Chart.

Visit this partner to learn how they can help your OC startup!  

(And get a listing for your company or organization in the OCSC Startups Ecosystem Directory here.)

Thank you to The Mackenzie Group, a renewing Member of the OC Startup Council.

The Mackenzie Group focuses on accelerating growth for businesses, from startups to established companies while utilizing a process leveraging the interplay of Vision, Leadership and Execution:

VISION: Setting Direction and Purpose

LEADERSHIP: Building and Aligning Capabilities

EXECUTION: Accelerating Revenue via Collaboration and Extreme Customer Focus

They work with Boards, CEOs, Founders, and Executives to address their challenges to achieve their growth and revenue milestones.

OC Startup Ecosystem Directory Category:

• Consulting
• Startup Advisor

Visit this partner to learn how they can help your OC startup!  

(And get a free listing for your company or organization in the OCSC Startups Ecosystem Directory here.)

Thank you to The Mackenzie Group, a renewing Member of the OC Startup Council.

The Mackenzie Group focuses on accelerating growth for businesses, from startups to established companies while utilizing a process leveraging the interplay of Vision, Leadership and Execution:

VISION: Setting Direction and Purpose

LEADERSHIP: Building and Aligning Capabilities

EXECUTION: Accelerating Revenue via Collaboration and Extreme Customer Focus

They work with Boards, CEOs, Founders, and Executives to address their challenges to achieve their growth and revenue milestones.

OC Startup Ecosystem Directory Category:

• Consulting
• Startup Advisor

Visit this partner to learn how they can help your OC startup!  

(And get a free listing for your company or organization in the OCSC Startups Ecosystem Directory here.)

Welcome to The Mackenzie Group, a new Member of the OC Startup Council.

The Mackenzie Group focuses on accelerating growth for businesses, from startups to established companies while utilizing a process leveraging the interplay of Vision, Leadership and Execution:

VISION: Setting Direction and Purpose

LEADERSHIP: Building and Aligning Capabilities

EXECUTION: Accelerating Revenue via Collaboration and Extreme Customer Focus

They work with Boards, CEOs, Founders, and Executives to address their challenges to achieve their growth and revenue milestones.

OC Startup Ecosystem Directory Category:

• Consulting
• Startup Advisor

Visit this partner to learn how they can help your OC startup!  

(And get a free listing for your company or organization in the OCSC Startups Ecosystem Directory here.)

An article we liked from Thought Leader Hunter Walk of Homebrew:

Three Types Of Startup Advisors You Might Not Have Thought About (But Will Help You Win)

Advisors can be so much more than social proof and tactical advice 

“Can we put you as an advisor in our deck? You don’t even need to do anything and we’ll give you equity. It would be a big help for our fundraise.” This was the proposition offered to me surprisingly frequently during my pre-Homebrew days. You see, the demand for “startup advisors” were going through a little bit of a boomlet.

AngelList had just started and their company profile page had a bunch of “Advisor” slots to populate that were displayed in the same visual design as investors and team members. This subtly started to create social proof pressure to fill out those available spaces in the most impressive way possible. Never underestimate the power of defaults!

Anyhow, fast-forward to 2021 and it almost feels like startup advisor roles have fallen a bit out of fashion as everyone scrambles to be an angel investor, a scout or solo capitalist. Many of the people who previously might not have had access to capital are now able to invest their own dollars, or someone else’s, and this has much greater social proof for both the company and the individual. Most of the companies we back figure out how to use advisors in compelling ways, it’s just not as public as it used to be.

That said, there are three types of advisors that I don’t see as commonly utilized by early stage startups — at least the ones we’re not advising ;-)

The “I’m Going To Recruit You Down the Road” Advisor

Great founders are always recruiting. Often for open roles but also playing the long game, building relationships with passive senior candidates who either aren’t ready to leave their current job, or are more interested in the opportunity once you’re a bit further along. Rather than just making a note to ‘grab coffee’ every once in a while, I suggest...

Read the rest of this article at hunterwalk.medium.com...

Thanks for this article excerpt to Hunter Walk, Partner at Homebrew.

Photo by Medienstürmer on Unsplash.

Want to share your advice for startup entrepreneurs?  Submit a Guest Post here.

A Thought Leader Guest Post from Dr. Fred Haney, Author of The Fundable Startup:

How Startup Companies Should Compensate Their Advisors 

How should a startup company compensate its advisors?

This is a tricky question because there are no guidelines and most founders do not have experience in this area. But there are some general principles that can help you arrive at compensation that should be fair to the company and attractive to your advisors.

Guiding Principles

One obvious approach is to try to give your advisors an interest in your start up that is comparable to the dollar value of the time you expect them to contribute. This assumes of course that you can anticipate how much of their time you will need and how to value that time. For example, if you want to buy $25,000 worth of an advisor’s time and your company is worth $2 million, then you could give that advisor an option to purchase 1.25% of the company. Some advisors might reasonably want a premium in exchange for the risk and delay in payment they are taking, so you might settle on something like 2.5%, for example.

Another important principle, I believe, is that an advisor’s compensation should be comparable to the value he or she is likely to add to the company. The concept of “value-added” is subjective, but it is possible to make reasonable estimates as to the value of some contributions.

“How much we owe to good teachers, good education, and good advice!”— Robert Mundell

Valuing Early Contributions

In the very early stages of a startup—before any capital has been raised—the value of the company might be something like $1-2 Million. At this stage, it may be possible for an experienced advisor to add a few percentage points in value or possibly as much as ...

Read the rest of this article at TheFundableStartup.com…

About the Author

Thanks for this Guest Post to Dr. Fred Haney, the Founder and President of the Venture Management Company, a firm that provides assistance to high tech companies. He is the author of The Fundable Startup: How Disruptive Companies Attract Capital, published by Select Books of New York.

Download the first chapter free here.